A detailed and thoughtful design brief will lead to a successful end product — whether it’s a logo, brochure or entire branding campaign. If you’ve nailed their target audience, know their budget, have a detailed list of all materials needed and know what their ultimate goal is and how they’re going to measure it, you end up with a beautiful campaign that the client will be pleased with. And it’s flexible enough to use across many platforms, will put them on the road to success and will also be a fabulous portfolio piece for you.
That’s biggest difference between briefs that work and other that don’t are whether they contain all of the necessary information you’ll need for a project. Briefs don’t have to be pretty, but they have to informative. Here we compare three case studies, and look at what works best.
Whether you’re a designer working with a client, or a solo-preneur starting a new business – planning is the foundation of every creative project. If you’ve never used a creative brief before, now’s the time to do so!
Conceptual Design Samples
The Skills Needed To Produce Brand Excellence
This is very important for your logo designer to understand what sort of Layout and sizing will best suit your logo.
It’s a good idea to think about not just where you will be using your logo, but what you might want to use it on in the future also.
he more specifications you can give us the more effective the design will be.
Your target market is very important for us to understand the style needed to best promote your company.
Final Result & Client Satisfaction